Play & Defend by UNAIDS

Corporate Branding, Logo Design, Website Design, UI Design, UX Design, Visual Design, Art Direction

Play and Defend is a marketing campaign by Asian Football Confederation and UNAIDS aims to raise awareness of HIV and mobilize young people to commit to HIV prevention through football, targeted to ASEAN countries. 

The “Play and Defend” campaign also stresses the need for ensuring all the 15 million people eligible for life-saving antiretroviral treatment can access it by 2015. The logo portrays the spirit of youth, passion for football and most importantly an awareness for HIV. 

We don’t deny the rebellious spirit of the youth today, we embrace them. Simplicity is beauty, so it could be easily remember and can be re-create by anyone, build a special bond between the brand campaign and the viewers