I’m Razin Yuzer,
Head of Product & Experience
Driving 0-to-1 product strategy and cross-functional delivery across Fintech, Banking, Insurtech and Enterprise SaaS. 15+ years bridging business growth, central bank compliance, and scalable design infrastructure. Download CV
Product & Experience Strategy
About Me
I view digital products as interconnected ecosystems. After 15+ years, I’ve learned that sustainable growth doesn’t come from tools alone—it comes from unlocking the full potential of multi-disciplinary squads across product, design, and engineering.
I’ve focused on directing cross-functional teams (PMs, POs, Researchers, and Designers) to solve high-stakes financial and digital transformation problems together.
My role is to align user experience directly with commercial P&L targets and central bank regulatory frameworks
I help organizations move from feature-focused output to strategic value drivers—creating high-velocity environments where regional teams experiment fast, de-risk concepts, and ship 0-to-1 products that move real metrics.
Selected Projects
Portfolios & Case Study
Case Study
Deen by Prudential
Orchestrating Strategic & Regional Scale
Ecosystem Orchestration | Center of Excellence (COE) | Cross-Border Governance | Retention Mechanics
Case Study
Aspirasi by Boost
MCO Covid Crisis Response & 0-to-1 Launch
Crisis Response & Management | Product & UX Strategy | Cross-Functional Leadership
Case Study
Pizza Hut – EIOS
Operational Digital Transformation
UX UI | B2B | Service Design | Efficiency
Case Study
IdsMED Global SmartSCP
Supply Chain & Marketplace Architecture
Complex Systems | B2B2C | Healthcare Pharmaceutical Platform
Case Study
Cemara Damai Residence
Creative Direction, Art Direction, Logo, Branding, Research, Print Design
The Allies
Notable Partners
Strengths
Skills
Leading product and experience teams isn’t just about having all the answers—it’s about building the environment where multi-disciplinary squads thrive. I focus on setting strategic clarity, aligning vision with execution, and empowering cross-functional teams to deliver real business impact.
- 0-to-1 Product Strategy: Aligning commercial roadmap vision, user needs, and P&L growth targets
- Regional Squad Leadership: Directing 11-FTE cross-functional teams (Product Owners, PMs, Researchers, Designers) across MY, ID, and CN
- Regulatory & C-Suite Alignment: Navigating executive stakeholders, central bank (BNM) licensing blueprints, and risk/tech alignment
- Value-Driven Governance: Deploying scalable enterprise design systems and delivery frameworks to eliminate front-end rework and boost velocity
- Commercial Growth & Scale: Engineering viral referral mechanisms (70%+ CVR) and scaling acquisition funnels across regional markets
Experience
Career
Principal UX / Product Consultant
Current
RY Consulting (Independent Practice)
Head of Product Design (COE)
2022-2024
Prudential Services Asia
Lead UX Specialist
2019 – 2022
Boost @Axiata Digital
UX / UI Specialist Lead
2018 – 2019
CMG Holdings