IDSMED SmartSCP
(Supply Chain & Procurement)
User Case Study
UX, UI, Website Design, Web App Design, Mobile App, Research, Visual Design, Iconography, Art Direction
idsMED Group represents world-leading medical brands, providing one-stop solution covering marketing, sales, biomedical engineering services and clinical support.
Brief Overview
Develop a Supply Chain & Procurement website portal for two different key audience types, with one site in the center of it all. IdsMED acts as an intermediate agent in a transaction between Customers (hospitals, clinics, universities, beauty clinics, healthcare users) & Vendors or Principals (Healthcare product supplier, distributor, repair & maintenance agents & etc.)
Establish Key Audience
Three major key audiences are product users, product suppliers/distributors and idsMED as intermediator. They use the website differently to achieve different goals but in the same ecosystem. Product users are hospitals, clinics, universities, beauty clinics and even for personal uses. Some of the major players for the Product suppliers/distributors are Johnson & Johnson, Medtronic, GE Healthcare, Siemens Healthcare & Philips Healthcare.
It’s vital in project’s development to have a well-defined audience, that will ensure that all of the design, functionality and content decisions are targeting the right people, there are many business examples that have failed because of not understanding their audience
Landing Page That Converts
Never. Start. A. Marketing. Campaign. Without. A. Dedicated. Landing. Page.
Landing pages are critical in helping this site to generate leads and convert them into prospects and customers. Studies show that marketers capture leads at a higher rate by sending them to dedicated landing pages, rather than sending traffic to the home page with a clear Call to Actions triggers and buttons.
Clear directions of the purpose & goals with features of the site and the benefits to the users and also glimpses of the product mentioned.
Creating User Registration Flow Scenarios
User Journeys
The easiest way to understand behavior is through scenarios, identifying a users goals and needs and his following action steps will lead you to truly understanding why and how a user is using your product. That represent the building-block for the project development
Creating a registration form is no easy task when the goal is to make it as simple as possible and hassle-free that fits to all major key audiences.
Low Fidelity Wireframes
A prototype that is sketchy and incomplete, that has some characteristics of the target product but is otherwise simple, usually in order to quickly produce the prototype and test broad concepts.
Wireframes
I build high fidelity wireframes and fully annotated diagrams, having a basis to begin creating screens; I also use them for user testing and as a reference point for functional specifications and communicating the functionality I am going to build with stakeholders.
Mobile Dashboard App Design
Dashboard app was designed for monitoring activity, setting up roles and permissions, approving vendors, users & products, creating data shares, and changing settings. for the pilot version, the platform chosen is Android and will be implement to iOS and PWA.
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